ONI 'The Silver Line' / Album Artwork & Campaign
Frank Maddocks for Ironshore Records
Services
3D Artwork
Video Direction
Motion Design
Content Production
Summary
Album artwork and campaign videos initiated with the design of a custom 3D Japanese "Oni" mask — a modern-styled artifact

Role
When designer and well-renowned artist / photographer Frank Maddocks (Deftones, Linkin Park) reached out to us about collaboration on the sculptural centerpiece for melodic metalcore artist ONI, we jumped at the chance to craft a detailed digital figure modeled after a traditional Japanese "Oni" mask.

After exploring iterations on ornament and material details, we went to work experimenting with dynamic lighting styles that could give the mask kinetic energy as three-dimensional still life vignettes. That led to a series of song visualizers executed as motion graphics loops, real-time audioreactive environments, and live-action + vfx-based music videos.

When both the artist and creative partner lead the conversation with "trust in the process", we find ourselves doing the most interesting and fulfilling work — this project is a perfect example of that.

*Typography, visual identity, design, and layout by Frank Maddocks

Singles Visualizers

Motion artwork assets used for individual singles releases and streaming platform canvas loops.
Mask Design
Look Development & Work-In-Progress
A closer look at style frames from the mask design process


Early Sketches

Motion artwork assets used for individual singles releases and streaming platform canvas loops.
Merch Design
Frank Maddocks integrated campaign artwork assets into a gorgeous design system and visual identity


Credits
Anthony Ciannamea
Video Director
3D Artist
motion Designer
Frank Maddocks
Creative Director
Designer
Rob Tyler
Director of Photography
Grayson Kirtland
Content PRoducer