ONI 'The Silver Line' / Album Artwork & Campaign
Frank Maddocks for Ironshore Records
Services
3D Artwork
Video Direction
Motion Design
Content Production
Summary
Album artwork and campaign videos initiated with the design of a custom 3D Japanese "Oni" mask — a modern-styled artifact

Role
When designer and well-renowned artist / photographer Frank Maddocks (Deftones, Linkin Park) reached out to us about collaboration on the sculptural centerpiece for melodic metalcore artist ONI, we jumped at the chance to craft a detailed digital figure modeled after a traditional Japanese "Oni" mask.

After exploring iterations on ornament and material details, we went to work experimenting with dynamic lighting styles that could give the mask kinetic energy as three-dimensional still life vignettes. That led to a series of song visualizers executed as motion graphics loops, real-time audioreactive environments, and live-action + vfx-based music videos.

When both the artist and creative partner lead the conversation with "trust in the process", we find ourselves doing the most interesting and fulfilling work — this project is a perfect example of that.

*Typography, visual identity, design, and layout by Frank Maddocks

Singles Visualizers

Motion artwork assets used for individual singles releases and streaming platform canvas loops.
Mask Design
Look Development & Work-In-Progress
A closer look at style frames from the mask design process

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Early Sketches

Motion artwork assets used for individual singles releases and streaming platform canvas loops.
Merch Design
Frank Maddocks integrated campaign artwork assets into a gorgeous design system and visual identity
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Credits
Anthony Ciannamea
Video Director
3D Artist
motion Designer
Frank Maddocks
Creative Director
Designer
Rob Tyler
Director of Photography
Grayson Kirtland
Content PRoducer