Building a set of motion-based assets to promote an album launch, and translating it to a novel live show production that the artist can setup and configure for each night of a 35-day tour
In early 2017, EFFIXX was approached by visionary indie-electronic label Ghostly International to shoot new press portraits of Com Truise, ahead of the Iteration album release. Conversations about the release campaign and massive upcoming U.S. tour with Clark led to a ideas for a series of animated teaser videos, and ultimately - the production of a high-impact stage visuals/lighting design that would pack easily into a compact tour vehicle.
Album Teaser Videos
Animated Content Production
Static designs utilizing stats and audio frequences from each single to create a custom album-themed player/visualizer.
The Iteration singles videos uses stats and audio frequences from each single to create a custom album-themed player/visualizer. Used for three singles leading up to the album launch.
Stage Production & Content Design
Art direction, motion design & lighting / stage programming for the 2017 Com Truise tour with Clark.
Custom LED panel design, engineering, and tour production by Future Weapons (Adam LaBay / Kyle Glaser )
Studio Portrait photography
Studio portraits for the Iteration press campaign.
Art Direction MOtion Designer Video Programming Photography