ANTI 1992 High Gain Amp
Universal Audio / UAFX
Services
Video Direction
Art Direction
Content Production
Motion Design
Set Design
Summary
Helping an established pro audio brand announce their new high-gain amp pedal with a launch campaign and content production

Role
Since partnering with Universal Audio to debut their first line of guitar pedals, we’ve had the privilege of working on nine exciting product launches.

UAFX pedals have made a huge impact since entering the amp-in-a-box market, and their latest release is a milestone: a high-gain amp model built for heavy music enthusiasts. This compact, gig-ready pedal brings the essence of the legendary 5150 amps to players who demand power and portability.

Originally crafted with Edward Van Halen, the 5150 sound has defined countless subgenres, from early metalcore pioneers like Machine Head, In Flames, and The Black Dahlia Murder to a wide range of heavy music styles. The challenge was to honor the amp’s legacy while showcasing its versatility across these diverse subgenres.

We turned to Tetrarch—a band known for injecting fresh ideas into modern metal—to demonstrate the pedal’s potential. Their dynamic performance highlighted its range, from crushing riffs to searing leads.

Collaborating closely with Universal Audio’s exceptional in-house video team, we produced, directed, and edited one of our favorite trailers to date, capturing the raw intensity and versatility of this groundbreaking release.
ANTI Launch Trailer
Performance Video & Campaign Art Direction
Tetrarch performing an original composition, recorded with ANTI, showcasing "The Insane Tones that defined Modern Metal"

Credits
Anthony Ciannamea
Director / Editor / VFX / Set Design
Miles Stiler
Director Of PHotography
Jona Steenbrink
Creative Director (Universal Audio)
Scott Middough
Cinematographer
Scott Middough
Cinematographer
Erica McDaniel
Producer (Universal Audio)
Diamond Rowe
Guitarist / Composer (Tetrarch)
Josh Fore
Guitarist / Composer (Tetrarch)