After having worked with Universal Audio
— the deities of analog music production emulation — on a trailer for a software plugin release, the team commissioned EFFIXX Studio
again for a series of experimental short films celebrating the launch of the company's first foray into hardware guitar pedals.
The brief called for visuals that would support the concept of "sonic exploration". Special guest composers / guitarists were sent all three pedals: ASTRA Modulation Machine, Golden Reverberator, and Starlight Echo Station
. Jim James (My Morning Jacket), Butch Walker (Green Day / Weezer), and Lyle Workman (Beck / Judd Apatow) each supplied a grip of killer lickage for us to work with and we set out to embrace the brief's mission to produce something "disruptive and weird, with post-modern art-school vibes". Yes, please.