UAFX Pedals '23

Universal Audio

Services

Content Production

Art Direction

Product Illustration

Motion Design

3D / VFX

Summary

A series of product renderings and visual environments to enable Universal Audio to demonstrate the sounds of its' four brand new compact stompboxes

Role

One of our favorite pro audio partners has, once again, managed to innovate their hardware product offering with the introduction of four new compact UAFX stompboxes — 1176, Orion, Heavenly, and evermore.

This brief called for developing a series of product renderings which could be used by the in-house creative team to create visually-interesting demonstration videos illustrating each fx pedals' features / functions. We built photorealistic product renderings for each pedal, with fully-adjustable composited knobs and LED layers for maximum control in post-production. Each pedal came with a set of themed backdrop compositions for easy match-cuts and seamless story editing.

‍Universal Audio lead the market in designing the best music studio production tools in the world, well-known for developing the most accurate vintage gear emulation on the market today.

Heavenly Plate Reverb

Bathe in eternal reverb sounds.

Born out of the award-winning Golden Reverberator, Heavenly Plate Reverb gives you the haunting ambience of the classic 1950’s studio plates heard on countless hit records, in a compact stompbox.
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Evermore Studio Reverb

Stunning emulation of iconic tape echo units

Evermore Studio Reverb gives you the grainy ambient tails and mesmerizing modulations of the iconic late-’70s early-digital device, in a compact, elegantly crafted stompbox.
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Orion Tape Echo

Light Years Beyond

Emerging from the flagship Starlight Echo Station, Orion Tape Echo gives you the magical hazy delay effects of vintage ’70s Maestro Echoplex EP-III tape delays, in a classy, compact package.^*
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1176 Studio Compressor

Iconic UA Limiting,on your Pedalboard

Introduced in 1967, the Universal Audio 1176 remains the king of audio limiting, heard on more classic records than any other compressor. Built on the powerful UAFX engine, the 1176 Studio Compressor delivers the same punchy, expressive tones of the world-renowned hardware, now in a compact stompbox.
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Credits

Anthony Ciannamea

Director / Cinematographer / Editor / VFX / Sound Design

Ben Lindell

Director of Marketing & Communications

Jona Steenbrink

Creative Director (Universal Audio)

Dane Argentieri

Video Producer / Director (Universal Audio)

Erica McDaniel

Producer (Universal Audio)