XB41: Live Sound Anywhere
Sony / Confidant
Services
VFX
Content Production
Summary
Developing unique visual effects bringing to life two exciting features of Sony's XB41 bluetooth speaker line

About
The Sony XB41 line of bluetooth speakers are novel both in design and features: water/mud-proof, an extra bass button, "live sound" stereo widening, and of course the strobing color LED lights. Nashville-based agnecy Confidant and director Young Replicant crafted a campaign around the product's ability to make the party come alive and needed a visual treatment that brought these features to life.
Role
EFFIXX supported the vision by developing a visual fx look that would accent all the moments where the product's features were activated—elevating the energy and visualizing sonic attributes.The look was created using a combination of practical long exposure shots taken on set, and digitally-composited light forms which react to the music track.
Credits
Anthony Ciannamea
VFX / MOtion Design
Ken Byers
Account Director / Brand Strategist
Connor Carrell
Producer
Richard Kluver
Creative Director
Young Replicant
Director
Matt Shattuck
Line Producer
Christopher Amos
Editor
Asa Fox
Colorist
Confidant
Agency
Pulse
Production Company