OROS Apparel— Motion Identity & Product Trailer
Listen Ventures
Services
VFX & 3D
Content Production
Motion Design
Film & Video
Sound Design
Summary
Motion brand identity & product launch trailer for future-forward apparel brand OROS

About
From Listen.co:

"OROS is a digitally native performance apparel brand that found a new solution to staying warm in the elements by looking to the stars. With the power of Aerogel, NASA’s insulation breakthrough of unrivaled performance, OROS created SOLARCORE. The same technology that insulates modern spacecraft against the most extreme conditions now exists at the nucleus of OROS’ revolutionary outerwear."
Role
EFFIXX worked with the creative team at Listen Ventures, a VC firm-cum-marketing and design agency that backs brands both with capital and best-in-class design & branding experts — a powerhouse resource of veteran creatives and investors, headquartered in Chicago.

Together, we developed a toolkit of branded motion elements to arm the in-house creative team with a library of assets to build product trailers and social content with. We showcased the textures, logo bumpers, type treatments, and templates in a product trailer for the brands' Orion jacket launch.
The Orion Jacket
PRoduct Trailer
Combining studio product shoot with 3D / VFX macro shots, we showcased the new motion toolkit with a product trailer teasing the launch of the Orion jacket line. Features original sound design.


Motion Toolkit
Logo Builds & Texture Library
Combining studio product shoot with 3D / VFX macro shots, we showcased the new motion toolkit with a product trailer teasing the launch of the Orion jacket line. Features original sound design.


Credits
Anthony Ciannamea
VFX / MOtion Design / Art Director
Brentos Fernandez
Creative Director (Listen.co)
Ryan Sievert
Design Director (Listen.Co)
Joelle Cosmas
Producer / Head of Brand Platform (Listen.co)