Directing a series of :60 stop-motion spots for neuroscience training product, Lumosity, celebrating the beauty of the brand's game art
Lumosity is an online program consisting of games claiming to improve memory, attention, flexibility, speed of processing, and problem solving.
:60 Digital Spots
Video Direction, Production & Post-Production
EFFIXX directed, shot, and edited these stop-motion videos with the in-house video team at Lumos Labs in San Francisco. Shot at various locations in the city, they explored the beauty of Lumosity game art as one aspect of product benefit. The illustrators and designers at Lumosity truly are extraordinarily talented folks, and the game art sets the product apart in its' market.
Behind the Scenes
We love rolling up our sleeves for stop-motion and nudging coffee beans, blocks, seashells, leaves, and model trains around for fun.