Launch promo for the HOKA One One Clifton Edge running shoe — running's smoothest ride
Clifton Edge is the newest, lightest, smoothest version of the popular Clifton running shoe by HOKA One One — a brand known for its' luxurious ride.
EFFIXX worked with our friends at the bay area agency Little Moving Pictures, and in-house creative partners, to craft a spot visualizing the concept of "smooth" as a dream-like journey with an original soundtrack.
Behind the Scenes: Sound Mixing
EFFIXX Studio creatives Anthony Ciannamea and Laurent Delforge