Heavyocity - Symphonic Destruction

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Symphonic Destruction — Release Trailer

Heavyocity

Services

Creative Direction

Brand Identity

Art Direction

UI Design

Motion Design

3D / VFX

Summary

Developing a visual identity, UI design, product trailer and motion graphics package for Symphonic Destruction — a "deconstructed orchestra" virtual instrument by Heavyocity

The Trailer

:60 Launch Promo

To announce the arrival of Symphonic Destruction, we produced a :60 product trailer teasing the look and sound of the new instrument with a CG trailer by evoking the powerful and dramatic, which borrows its' distorted and broken treatment from the immensely-popular Damage 2.
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User Interface

Rich Textures and technical Detail

We gave an existing Heavyocity instrument UI a facelift by re-using established components while customizing main feature knob artwork and integrating product visual identity.
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Logo & Typography

Analog Damage & Texture

EFFIXX approached type styles and the logo itself by developing analog dirt textures and adding layers of distress and hand-painted grit.
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Motion Package

Title Slates, templates & Toolkit

We developed a set of slates, a toolkit of textural treatments, and an Adobe Essential Graphics / Motion Graphics Templates toolkit — enabling in-house editors and video producers to build on-brand content right inside of Adobe Premiere, minimizing time spent editing graphic source files.
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