Universal Audio, known for creating the most accurate analog-to-digital studio effects and instrument emulation, were preparing to launch their first subscription plugin suite at the start of 2022, called UAD Spark. They had reached out to EFFIXX for a full campaign of featured plugin trailers demonstrating the initial plug-in lineup included in the suite.

Each plug-in included with UAD Spark is modeled after a piece of analog studio equipment with deep heritage in the music production world. Each is known for helping to shape eras in studio recording or have been used by well-known producers on famous records throughout modern history.

Our challenge was to develop cultural and aesthetic nods to the artists, producers, and albums which made each audio effect or instrument famous — capturing the spirit of the era in both visual and sound.