We helped Heavyocity announce the release of Vocalise 3 with a cinematic :60 CG product trailer embodying the stunning, ethereal new vocal instrument through an abstract sci-fi / fantasy environment. The spot captures the essence of the products' dynamic library through a chorus of ascending "voices".
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The original Gravity 2 instrument put Heavyocity on the radar of both Hollywood pros and aspiring composers alike. The audience often uses the product every day in the studio, It was critical to incorporate recognizable design elements, but with a sophisticated and more modern approach.
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We developed a basic toolkit of logo, color, and typographic elements for the Gravity 2 launch campaign — a foundation for the in-house creative team to craft YouTube orientation content, website collateral, and social posts.
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